Bootleg Bucha Packaging

Bootleg Bucha

The new bold, typographic logo that we created for Bootleg Bucha, makes a strong statement about who they are. The approach sets Bootleg apart from a crowded field of brands that all follow a similar visual playback. When it came time for new labeling and packaging, we knew we wanted to put the logo to work, front and center, as part of a design system that uses type and color to clearly identify the brand and the various flavors offered.