Mercato Buffalo Brand

Mercato is one of the charter food outlets making up Expo, the new food hub created by local real estate developer and investor, Nick Sinatra. The 8,000-square-foot space, located in the downtown Market Arcade complex, has brought together a half dozen of the area’s more interesting eateries—conveniently under one roof.

After helping with naming, we created a mark and overall brand identity, which is reflected in the menu board and wayfinding signage. Paper menus, placemats and to-go containers were also produced. Branding touches on Mercato’s apparel and the service line fill out the program.