Takeaways From The World’s Biggest Social Media Conference: SMMW19
If there’s one takeaway that I walked away from the world’s largest social media conference with it’s this: your community is everything.
How SMMW works:
My SMMW19 takeaways:
- Be human. It’s about PEOPLE – people want to see the FACES behind your brand. Don’t be afraid to get on camera and share the story behind your business. People resonate most with people! Facebook wants to see people building community – people connecting. The more you can foster community – through organic content and groups – the better you’re going to perform.
- It’s not all about Facebook – while Facebook is still the platform where the majority of people are spending their time, you need to be thinking about your Instagram strategy. Instagram is “Facebook’s new Facebook,” and if you don’t have a presence there, you need to get one. InstaStories are one of the best ways to reach people. Plus, they’re super fun!
- Video isn’t going anywhere – this isn’t news anymore, and if you haven’t started to post videos, you haven’t been listening to the experts. Creating video is *the* way to make your Facebook page grow. The experts say that 70% of your page content should be video. While that might seem hard to do, you don’t have to overcomplicate it! The iPhone in your hand is good enough to use, so just get started!