Tipico Coffee Brand Identity

Tipico Coffee Brand Identity

Tipico Coffee RoastersTipico sees and does things differently with unmatched energy—all while enjoying every step of the coffee making process. Head Roaster, Jesse, would tell you a cup of coffee is something to be taken in with all of the senses. There’s a story in...

The Buffalo Marathon

The Buffalo Marathon

Buffalo Erie Marathon Association, IncRebranding of the Buffalo Marathon, including identity mark, environmental branding, signage, race medals, and apparel.

The Eli Fish Brewing Co. Brand Identity

The Eli Fish Brewing Co. Brand Identity

The Eli Fish Brewing CompanyThe fine folks who settled in Genesee County were optimistic by nature. Life threw challenges at them and they rose to each occasion, always confident that the community’s best days were ahead. They worked hard, but when they did manage to...

Beyond Support Solutions Logo

Beyond Support Solutions Logo

Learning Disabilities Association of WNY and Cantalician CenterIn August of 2022, the Cantalician Center for Learning and Learning Disabilities Association of WNY completed a merger, announced in late 2021, officially forming Beyond Support Network. The combined...

Thin Man Brewery Logo

Thin Man Brewery Logo

The Shatzel GroupThin Man Brewery takes its name from the original flat "crash test dummy," named "Thin Man," made and tested by local aerospace, defense, and automotive testing company Calspan. The mark is based on the form of original testing unit,

Virtual Medical Care Logo

Virtual Medical Care Logo

People Inc.Virtual Medical Care is a leading provider of on-call triage and telemedicine services, including 24/7/365 RN on-call services, telemedicine, remote patient monitoring, transition of care, chronic disease management, and at-home visits.

Olive Ridley Brand Identity

Olive Ridley Brand Identity

Olive RidleyOlive Ridley is a supplier of premium recycled paint with a mission to bridge the gap between paint recyclers and green building. The client chose the Olive Ridley turtle for its olive color shell and status as endangered. While driven by boundless...

Kideney Architects Logo

Kideney Architects Logo

Kideney Architects, PCThe identity mark uses the linear structure of the letter "K" to give a look into the thought processes that lead to the inspired spaces that the Kideney team designs. The modern typography and clean lines suggest how the architects will approach...

The Sideways Logo

The Sideways Logo

The SidewaysSometime we like to switch it up at the shop. Sometimes we need to! If you are a band, and you're good, you have some good references, and we like your music, we'll create a logo for you. The Sideways is a "Disco Pop and Funk" band from Rochester, NY. They...

Organ Fairchild Brand Identity

Organ Fairchild Brand Identity

Organ FairchildSeasoned musicians Joe Bellanti, Corey Kertzie, and Dave Ruch are veterans of the jam scene in Buffalo New York, each having played with scores of top tier artists over their busy and eclectic careers. That they would form an organ trio was a pleasant...

The Beer Hall Grill & Taps Logo

The Beer Hall Grill & Taps Logo

The Beer Hall Grill & TapsA beer-focused restaurant in the suburbs of Rochester, NY, the Beer Hall was unapologetically just that - a  large large space with one of the most extensive craft beer tap selections. Customers ranged form the craft beer savants to...

Thin Man Brewery Brand Identity

Thin Man Brewery Brand Identity

The Shatzel GroupA leader in the East Coast craft beer scene, Buffalo, New York based Thin Man Brewery was named after the original Thin Man crash test dummy which was created in Buffalo by what is now Calspan. The Thin Man became the muse for a story of innovation...

Bootleg Bucha Logo

Bootleg Bucha Logo

Bootleg BuchaBootleg Bucha was growing up, and needed an identity and that spoke to their evolution as a brand that was bold, positive, passionate, confident, fun, and real. It was time to put a stake in the ground. Or as we like to say - "Healthy with a splash of...

Beltline Brewery & Kitchen Branding

Beltline Brewery & Kitchen Branding

Beltline Brewery & KitchenFrom the late 1800’s to the end of the first World War, Buffalo’s Belt Line made moving around the city a welcome part of everyday life. Developed to serve as both a freight and commuter rail line, the line had 19 commuter stations...

JFS Logo

JFS Logo

Jewish Family Serices of Western New YorkAn organization that positions itself as being person-centered and culturally responsive can't do so with the logo of a fortune 500 investment bank. We want to offer JFS a sense of humility, honesty, and trust in a mark....

Western New York Book Arts Center Logo

Western New York Book Arts Center Logo

Western New York Book Arts CenterThe Western New York Book Arts Center is a community print shop and studio for letterpress, screen printing, book binding, paper making, calligraphy, origami, and more. “Book Arts,” as it is known, is a working museum dedicated to...

Trailblazing Women of Western New York Branding

Trailblazing Women of Western New York Branding

Trailblazing Women of Western New YorkCreated to uncover and honor Western New York's "hidden history," Trail Blazing Women of WNY honors the unheralded contributions of women in our area's history. These women were leaders in their communities and the country. Their...

Foundation for Jewish Philanthropy Logo

Foundation for Jewish Philanthropy Logo

The Foundation for Jewish PhilanthropyThe foundation’s purpose aims to help preserve the legacies of members of the Buffalo and Western New York Jewish community, while at the same time creating endowments and perpetual support for current and future generations.

Pierce Arrow Lofts Logo

Pierce Arrow Lofts Logo

Nidus DevelopmentThe Pierce Arrow Lofts are a new residential development transforming the former Pierce-Arrow Motor Car Company factory in Buffalo, NY. Typography and colors take their cues from the American Arts and Crafts Movement, which was prevalent during the...

Moor Room Logo

Moor Room Logo

The Shatzel Group | Peter BraunMoor Room is a companion to, or second iteration of, the popular craft beer pub Moor Pat, in Williamsville, NY. The name came about one day when the owner was on one of his frequent brewery visits, and notice the letter on the words TAP...

BestSelf Behavioral Health Logo

BestSelf Behavioral Health Logo

BestSelf Behavioral HealthBestSelf Behavioral Health is an innovative organization formed through the merger of Child & Adolescent Treatment Services and Lake Shore Behavioral Health. Both organizations served the local community for a combined 120 years and are...