Western New York Book Arts Center Logo
Western New York Book Arts Center
The Western New York Book Arts Center is a community print shop and studio for letterpress, screen printing, book binding, paper making, calligraphy, origami, and more. “Book Arts,” as it is known, is a working museum dedicated to preserving the book arts through collaboration and innovation, bridging antique equipment and processes with modern artmaking techniques, and celebrating the heritage of Buffalo’s’ printing industry.
When charged with reimagining the brand identity for Book Arts, two things immediately rose to the surface for us as rich inspiration for a mark – the wood and metal printing type used in letterpress printing, and books. With the mark you see one or the other – or both. Based on the center’s focus on the traditions of printing and bookmaking, there was no need, or desire, for visual gimmicks.