Thin Man Brewery Brand Identity

The Shatzel Group

A leader in the East Coast craft beer scene, Buffalo, New York based Thin Man Brewery was named after the original Thin Man crash test dummy which was created in Buffalo by what is now Calspan. The Thin Man became the muse for a story of innovation and new ideas.

Brand elements our team developed include logo, signage, print advertising, menus, tap handles, kegs, coasters, Crowler labeling, environmental branding posters and murals, and video content for taproom monitors. We had fun.