Taste of Rochester | Environmental Branding

Taste of Rochester | James LeBeau

When you friends hear you are planning to visit a new city, you get the opinions. “Eat here,” “or here.” The locals have their ideas too. When in Buffalo – wings and roast beer. Easy. When in Rochester, you have more options. If only someone would gather these options all in one place,

Located within the Greater Rochester International Airport in Rochester, NY, Taste of Rochester offers travelers a comprehensive sampling of many of the areas most popular choices in restaurants and locally made foods.

We were give a near blank slate to work with.The eatery is a destination, just like Rochester. So we uses maps – existing made. We gathered the logos of the many storied eateries and presented them like art. The space became a gallery.